7 Latest Upcoming Web Design Trends Expected in 2024

As 2023 comes to a close, let’s peer into what the future holds for upcoming web design trends in 2024. Many of these trends will develop further from what we see today, but some will take a new path as reactions to the current styles.

It’s normal for preferences to shift when people and designers start seeking something fresh after a trend becomes too common. This cycle often leads to exciting and innovative changes in the design world, making room for creativity and new ideas to flourish.

Now, permit’s test out what is in the shop for web design in 2024. This year seems set to introduce a few cool, sparkling ideas, moving away from the equal antique patterns and embracing new, innovative designs. It’s an interesting moment to look at how those new traits will rework our online spaces, giving us a sneak peek at the future of the way websites will appear and experience.

Top Web Design Trends to Keep an Eye On in 2024

Here are some of the main web design trends we expect to take off in 2024, impacting not just the industry but also guiding experts and web design agencies in their work. These trends are set to change the way websites look and feel, making them more user-friendly and innovative.

It’s a great time for any web design agency to get creative and push the boundaries of what’s possible in web design.

Design Focused on User Experience

You might have noticed that lots of websites are now really focusing on UX, which stands for user experience. And it makes sense. This is a big deal in web design and looks set to become even more important in the upcoming web design trends.

Designers are all about making websites that pull you in and give you a great experience as a user. There are lots of bits and pieces that go into making a website more focused on the user.

The goal is usually to get more people visiting the site, more people interested in what the site is offering, and ultimately, more people taking action like buying or signing up Shopify. But to get there, everything on the website is thought about from the visitor’s point of view.

Think about the first thing you see on a website, like the menu or the big headline, and even the animations or videos and the words used – all of these are set up to catch your interest right from the start. Everything you see on the main page is there to quickly tell you what the company does and how it can help you out.

Businesses are getting pretty good at figuring out what you like and don’t like, and they use that info to make your visit to their site as good as it can be. Now, lots of websites are using AI to make it easier to find your way around and to suggest things you might like or need right away.

Looking ahead, it feels like the future of web design is going to focus a lot on UX, making things as friendly and helpful for you as possible.

So, whether you’re looking for web designers near me or web site designers, remember that the best ones are thinking about how to make your experience online better and more personal.

Y2K Style Effects

Nostalgia is hitting us big time! Think big, bold text and old-school drawings; lots of looks from the late 90s and early 2000s are making a comeback in the 2020s. Designers are getting creative with graphics that remind us of those Y2K days. For web design, we’re definitely going to see these Y2K effects standing out in the next year.

Imagine websites with that static noise look in the background, bright neon colors, and text that looks like it’s straight out of a Matrix movie. People really love a bit of nostalgia in design, so it’s no wonder Y2K vibes are popping up more and more in branding.

These cool effects aren’t just for show; they’re great for businesses too, whether it’s for marketing, design services, or showcasing a portfolio. When drawing from this best web design trend, remember to think about how your site works on phones and tablets. You want to use those Y2K elements in a way that keeps everyone glued to their screens, no matter the device.

This approach to upcoming web design trends can be a game-changer, even if you’re on the lookout for cheap web design ideas that stand out and grab attention.

Vibrant Gradients

When Instagram updated its logo with bright colour blends, it kicked off a huge trend. Graphic designers and brands saw how people loved the new look and realised that gradients could really make websites, pictures, and logos more attractive. Since we’re talking about web design trends, let’s stick to that topic.

If you’re thinking about building a new website or giving your old one a fresh look, adding gradient touches might be a great idea. A freelance web designer can help mix black and white or use lively colours to make buttons (CTAs) stand out. For a bolder look, using gradients as a backdrop for images or entire sections, mixed with white spaces, can really make your site pop.

Gradients not only make SaaS websites and online shops look good, but they also draw attention to important messages, encourage people to take action, and keep them scrolling. Hiring a UI/UX designer services can be a smart move to ensure these gradients work well on your site, enhancing its look and making the user experience even better.

Moving or Interactive Text

This is a hot trend in web design that’s catching on fast. Kinetic or moving typography is all about bringing text to life with animation to grab someone’s attention right away. A lot of designers and brands are already hopping on this trend.

Moving text can be the main attraction of your website, standing out on its own on the homepage. When headlines or subheadings dance around the screen, it’s easier to keep visitors interested without making the site too busy.

You won’t need to jam-pack your website with images or shapes to make it more enjoyable to look through. Plus, this approach doesn’t make your site slower and it still looks great on phones and tablets.

Kinetic typography is definitely one of the upcoming web design trends that’s going to shape the future. Adding animated text to websites, whether it’s for digital marketing services, showcasing portfolios, agencies, or SaaS platforms, can really make a big difference.

Large Or Oversized Text

If you want to make a website that’s super simple and gets the message across right away, think about using big or huge text everywhere. Apart from the main headline at the top, you can use thick and bold titles to spotlight your services, top-selling products, or how to get in touch.

Using clear text in simple font styles can really make your website look good. By choosing to show your info in big and huge text, you can also say a lot with just a few words. This approach helps make websites work better on different devices because designers can keep things simple and not overload pages with too many images.

This trend in web designer in UK is a great fit for businesses that offer services, agencies, and SaaS (Software as a Service) sites. The big or huge text draws attention to the most important thing you’re offering and how it can solve a problem for your customers.

Handmade Illustrations

This is another web design trend that’s going to be big in the future. While illustrations on websites got a big push from Mailchimp, we didn’t see them much in the last few years. But that’s changing now. I’ve noticed many websites using unique hand-drawn pictures that keep visitors interested and encourage them to keep scrolling to the end.

These pictures can tell stories, show how a business solves a problem for people, or highlight different services. And the great thing is, these hand-drawn illustrations don’t need to be complicated to get the message across; even simple designs can do the trick.

Adding these kinds of images to any website can make it more memorable for users. Hand-drawn pictures are likely to be a big part of the upcoming web design trends in 2024 because they’re so flexible. They can fit in with many themes, layouts, and other design elements, playing a key role in great web design.

This is especially true for any b2b web design agency and businesses focusing on ecommerce web design in London, where standing out and capturing your audience’s attention is crucial for long-term success.

Visible Borders

Looking at web design trends for 2024, this one stands out. In the future, expect to see designs that make it easier to get around websites and make sites quicker to load. Using visible borders around big pictures and products is a smart way to make websites better for users without having to overhaul the entire design.

This straightforward approach is why it’s becoming a trend to keep an eye on. Soon, you’ll notice more websites using clear and visible borders to separate different parts of the homepage or to frame text. You can get really creative with these borders, using them in your web design to spotlight your top-selling items or important info.

Visible borders are especially great for online shops, portfolios, and business websites where you want a clean look. Just by adding borders, you can instantly make the design feel more organized and balanced. This technique is part of the upcoming web design trends that aim to blend simplicity with functionality, making websites not just look good but also work better for everyone who visits them.

Adeel Zaighum
Adeel Zaighum